Talented designer Timi Hayek is a do it all. Her atelier is located above her boutique in Monot, in Beirut and she spends her days working on her sewing machine, playing with delicate fabrics, that she gracefully shapes into beautiful collections.
Timi is a designer and an illustrator. She studied Fashion Print at the prestigious Central Saint Martins College of Arts & Design in London and received the Liberty Art Fabrics Award for her print design, selected to be sold at British department store, Liberty & Co. The young graduate interned at renowned couture houses, Alexander McQueen, Louis Vuitton, and Jean-Charles de Castelbajac in London and Paris. She then moved to Beirut in 2013, and started working with the up-cycled furniture brand Bokja.
While at Bokja, one of her colleagues suggested she apply to the Starch Foundation, a launching platform for emerging design talents in Lebanon founded by Maison Rabih Kayrouz and Tala Hajjar. Timi’s portfolio was selected and she enrolled in the program for a year, gaining exposure for her brand and getting to meet her clientele in the concept store in Saifi where she exhibited and sold her collections. Between one sale and another, the young designer set up a small studio inside the store and kept working on her clothes, creating the garments in front of clients.
A year and a half ago, Timi Hayek opened her boutique in historic neighborhood Monot, and set up her atelier upstairs in the same space. The designer embraces slow fashion, handcrafting the clothes herself or with the help of a carefully selected couturier. The young talent curates each aspect of her label: she handpicks the fabrics and sketches garments through dreamy illustrations.
She then sits on her sewing machine and comes downstairs to greet clients looking to purchase her elegant creations. Timi also models in her seasonal fashion shoot campaigns set in breezy atmospheres.
During her one year at Starch, the young designer’s collections were showcased in Dubai, for Fashion Forward style week, which gave her exposure to a cosmopolitan clientele. Clients from Bahrain or the United Arab Emirates pop into her boutique in Beirut or purchase her creations online on MySouk.com and Lebelik.com.
This year, she was part of the Starch delegation exhibiting in London at the International Fashion Showcase under the theme Blueprint Beirut.
Timi Hayek is preparing for an upcoming runway show at Fashion Forward Dubai on October 20, where she will be participating as a Starch Foundation alumn. The collection that she will showcase is inspired by the Scottish Highlands. The clothes will be composed of a palette of washed out linens in faded tones and earthy colours, gold and silver jersey along with the characteristic checkered patterns. Timi’s collections themes flow spontaneously from the choice of fabric. The designer appreciates interesting textures, play of reliefs, soft feel and aged effects. Observing the way the textile behaves guides her in choosing the shape of garments.
She then starts cutting, draping and sewing. For her latest Spring Summer 2016 collection, Pink Moon, she envisioned a flow of summery pleats on dresses and skirt ensembles in pastel shades of pink. Her previous Fall Winter 2015 Dusk collection set a nocturnal ambiance through dark blue and purple dresses with touches of velvet. She embellishes fabrics with delicate embroideries and her whimsical illustrations. Timi Hayek favors above all things the handmade aspect of the creative process and from one season to another interprets inspirational fabrics into a poetic wardrobe.